FIFA banning Rosberg world cup helmet

[MOWOG]

Car manufacturer Hyundai was behind a complaint about Nico Rosberg's proposed German grand prix helmet livery.

If that is so (emphasis on "if"), then Hyundai will reap a bitter harvest of negative publicity because of it.

This is what happens when you let lawyers out of their cages. Technically, it is true that every unapproved use of a trademark or brand - if not vigorously opposed - COULD lead to a court somewhere, someday, ruling that the rights holder has lost its legal protection to that copyright or brand.

There are two literary references that spring to mind here.

The first is this famous passage from Oliver Twist:

“If the law supposes that,” said Mr. Bumble,… “the law is a ass—a idiot. If that’s the eye of the law, the law is a bachelor; and the worst I wish the law is that his eye may be opened by experience—by experience.”

The second is from Shakespeare's Henry the Sixth, Part 2:

The first thing we do, let's kill all the lawyers.

There is possibly no group more universally despised than lawyers and it is bullshit like this that makes it so.

[beelsebob]

Car manufacturer Hyundai was behind a complaint about Nico Rosberg's proposed German grand prix helmet livery.

If that is so (emphasis on "if"), then Hyundai will reap a bitter harvest of negative publicity because of it.

No, all publicity is good publicity. No matter if they're being cast in a negative light, the word Hyundai is being mentioned a lot, and that's all the matters.

[ImAnEngineer]

Hyundai is more in the class of KIA.

They are owned by the same company
https://en.wikipedia.org/wiki/Hyundai_Motor_Group

[strad]

Hyundai are FIFA's main title sponsor.

I guess that they didn't want to see the World Cup trophy on a rival car manufacturer (Mercedes).

.
I did not know that.

[Cam]

Car manufacturer Hyundai was behind a complaint about Nico Rosberg's proposed German grand prix helmet livery.

If that is so (emphasis on "if"), then Hyundai will reap a bitter harvest of negative publicity because of it.

No, all publicity is good publicity. No matter if they're being cast in a negative light, the word Hyundai is being mentioned a lot, and that's all the matters.

I disagree because there is context that needs to be applied and scale, makes a difference.

All publicity is good publicity — if no one has ever heard of you.
Alan Sorensen, an economics professor at Stanford, looked at book reviews featured in The New York Times. He determined that, even when reviews were negative, previously unknown authors saw a one-third bump in sales.

Sorensen believes his findings can be applied beyond authors to all small businesses fighting to make names for themselves.

Negative PR is only helpful for small shops though. Big brands can be harmed by bad news, he says. Just take a look at Toyota’s tarnished brand after all of their recalls, or how stock prices dip when companies receive negative press.

“One reason is that, for lesser-known brands, negative perceptions fade more quickly in consumers’ minds than their general awareness of the product,” The Economist writes. “With established brands, on the other hand, the whiff of bad publicity lingers longer.”

[Ultra]

There is possibly no group more universally despised than lawyers and it is bullshit like this that makes it so.

You'll get no argument out of me.