
Good point...and the Bridgestones also need the brake coolers.Venom wrote:Looking good but don't forget fot 2007 it's....
http://www.f1i.com/content/view/2505/0/
Briatore has always been a major component part of Formula One as a show and believes his colourful lifestyle is part of his team’s appeal to sponsors. In 2005 the team filled its sponsorship quota easily and the same is expected in 2006. He says: “When you decide to work with me I give something different, and maybe that is why some of the sponsors have followed me from the beginning.
“We need to understand our business is a little bit of showbusiness. It is not only technology, because we have women watching the race and kids watching the race. Nobody comes to me after the championship and says ‘your gearbox was terrific or your suspension’.”
Briatore continues: “I am part of the lifestyle. I know what the people want. I know what the marketing people want. It is about the lifestyle because every car is the same, so how do you choose one car or another one. Who is driving this car? What represents this car? Everyone has an engine in the car and tyres at the front and back. What is important for other sponsors is the market, because in the end we represent not only the team technologically, we are technology. If you win the championship it is because you have the technology. It is the show and the lifestyle. The television must be about your team and not somebody else. Interview us and our driver and nobody else.”
It is an area of the sport that only Briatore had fully grasped before Dietrich Mateschitz’s Red Bull came onto the scene in 2005. Other team principals have neither the same appeal nor methods. Briatore says: “I think that they have a different background. For me Benetton was already lifestyle and for me a product was also part of the lifestyle. We are something different. When you go to the race it is about colour. Renault’s colour was yellow, so we changed the corporate colour to blue because it is more modern. When you see the race you see red and then you see blue, because the people are dreaming with us. It is good for me, good for the team and good for Formula One.”