I'm not sure if i've heard that exhaust-modulating sound for a launch. Up until last year, I have heard it mostly during off-throttle / braking. Mercedes had a pretty clean MGU-H energy recovery method up until the recent engine change, which while not as exciting as Honda's (personal opinion), it was still audibly prominent and consistent at races.
EDIT: I am mistaken. They did make that sound previously for launches.

