Sphere3758 wrote: ↑18 Jun 2025, 17:37
My honest opinion is that
Lewis was just brought in as a Hail Mary to attract British engineers. Unfortunately, his performance tailed off in 2024 and this has been a massive failure.
Expecting Lewis to somehow fix Ferraris flaws when he couldn’t do that for the last 3 years at Mercedes is a joke. We all know drivers have minimal impact on these things. These guys have barely been to school, they are not going to streamline engineering processes or restructure ways of working
What I feel : Lewis was brought in as a Hail Mary to rake in even more sponsorship money and merchandise sales. Which will indirectly boost car sales as well - the aim being enhancing the reputation of the Ferrari brand even more in the Americas and Asia, where 'new money' billionaires are on the rise. The benefits to the 'F1 team' by having a 7-time WDC is rather the icing on the cake - and if the team gets back to winning ways, it's further 'bonus'. People like Sainz/LeClerc don't have 10% of the 'global pull' that brand Hamilton has. This is the reason why I asked this Q earlier in this thread :
https://www.f1technical.net/forum/viewt ... 0#p1292030
venkyhere wrote: ↑14 Jun 2025, 08:39
What is the identity of Ferrari ?
- A supercar maker who happens to have an F1 team, so that some of that 'cutting edge' tech and reputation can rub off on supercar engg & sales
or
- A company whose pride and glory is F1, but makes supercars and sells them at exhorbitant prices, to fund the F1 operation and keep the rest for the fat cats at the top.
Either way, they rake in the money. Question is, which of the above is the core philosophy.
And my guess is that it used to be the latter, but over the past decade and a half, has squarely become the former.