MrE wrote:But I think the change that is currently taking place is very shortlived, as these social media people are starting to think it is not as good as they thought."
When asked if he believed F1 needed to change its approach, and officially embrace social media like other sports have done, he said: "No. We're commercial... If they find people to pay us [to do that] then I will be happy."
MrE has a point about social media - I don't use it - never will. A lot of my friends and associates have stopped using it too. Facebook is for mum's who think that's how they talk to their kids now and developing countries who are finally getting smart phones - we've all moved on. But that doesn't mean Online Media is no good - in fact it's totally separate from Social Media. That's just one component of a large infrastructure. I think his advisers have missed that aspect.
FOM simply doesn't 'get' how we want to watch now. TPB killed traditional tv and media folks. Deal with it. Stop fighting it and start embracing it.
For example, rather than paying nothing for a TPB version of something, Foxtel thinks I'll be happy to pay about $80 a month for Pay TV - even though I will not watch anything else on there except F1. So no Foxtel for us - ever.
Why can't I pay a small price per show that I want - no contracts!? Apple iTunes has done this beautifully. We don't go to the cinemas to watch movies anymore (can't justify 4 x $20 tickets, 2 x $15 popcorn, 2 x $12 watery sugar drinks and parking, just to sit in old sticky seats with kids talking over the movie), so we wait and pay about $6 for all of us to see it in the comfort of our home in HD - perfect. That's a reasonable cost to see HD content when I want and we're happy to pay it. Sure, cinemas are dead - but that doesn't mean income is lost to content creators. They must adjust.
If you don't bring the movie it to iTunes? We don't watch it. Full stop. We've not going to the cinema - ever. We're not buying your Blueray either (disc drives are dead guys). So content delivery either works how we want as a consumer or they don't get our money - very simple. Charge too much - you don't get our money. Poor quality - you don't get our money. See the pattern.
Are you listening FOM?
An ad free, basic live HD stream for $6 in my home, on demand, is doable and affordable. If FOM wants to charge extra for the 'fries & cola' (different content, camera angles, etc) go ahead - I'll choose if I want that. Can't give me that - you don't get my money.
MrE - TV is struggling everywhere. When the pensioners all go and just us tech head kids are left - what do think will happen? Our attentions spans are short and our time limited. Boring, costly, complex things are going the way of the dinosaurs - either get on board the tech train or there'll be a TIL about another extinction soon enough.