Greg Locock wrote: ↑17 Jan 2022, 09:08
What I'm saying is that wide tires/big engines/SUVs are customer driven, it's not evil marketers pushing them onto hapless customers.
When car companies have tried to force sensible changes down their customer's throats, then like the Honda Insight, the Ford 3.2 litre I6 (instead of a 3.9), and so on and so forth, they end up being sold at a loss.
It's a spiral, typically. If car manufacturers make larger cars and market them as safer, more comfortable etc., people will start buying them. Which will result in more such cars hitting the market, at cost of other models, and after some time it becomes the norm - and anything that deviates from the norm, unless it has a very good marketing concept (and, it's hard to beat years of 'bigger is better and safer and faster and more comfortable'), will do poorly - the companies are, in that respect, stuck in a grave they dug themselves. Very hard to backtrack on that.
There are two ways out I think. One is to accept that they can't really crawl back and now state that smaller is actually more comfortable and safer and such. But you can still face it head on, and perhaps with a very strong marketing campaign focused on sustainability, get some consumer groups engaged. The issue there is that those groups will likely prefer BEV over 'small, low-consumption petrol', and the groups that prefer petrol don't care about sustainability.
The other option is to have politics interfere. For years, the message by producers was that more power meant better vacuum cleaners. They couldn't crawl back on that anymore - until power was very simply curtailed by a political decisions. The same could happen for cars.