the EDGE wrote: ↑25 Jul 2022, 20:15
SmallSoldier wrote: ↑25 Jul 2022, 19:54
To add to the team’s point haul, which ultimately means a heft amount of prize money depending on where they finish…
Putting aside the sponsorship money a driver like Daniel brings,
Does that argument still stand in the ‘reduced prize money’ & ‘cost cap/sliding resource scale’ era we are now in
Money can be made, development resource can not
Perhaps finishing 5th this year would be of more benefit to the teams title challenge than finishing 4th
It would be a part of an interesting analysis that should probably be done by focusing in 3 aspects:
A) Effect of prize money in the Budget Cap era
B) Sponsorship impact due to WDC position and market image
C) Team motivation driven by WDC position
I believe that for most of us fans it would be impossible to make a fair / correct assessment on any of those aspects… Yes, the Budget Cap does help financially, but McLaren wasn’t running at a Profit before the Budget Cap… Furthermore, the fact that the Cap doesn’t consider the Drivers, Top Executives, Marketing and a few other areas means that McLaren might as well be running at the same overall budget (potentially even higher) than they did before the Cap was put in place… Ultimately, there is a reason why McLaren has struggled in the past financially and they still have important amounts of debt that need to be kept under control… McLaren seems to be in a way better place from a financial stand point, but by no means can it scuff at several millions based on their finishing position.
Their ultimate position also affects their power to negotiate better deals with Sponsors (aside from Sponsor bonuses that sometimes are part of the deal) and attract new and better sponsors… There is a reason why the MCL33 was almost “naked” in terms of sponsors and it was driven by what was very forgettable seasons before that… As McLaren started improving their performance and position in the championship, more sponsors and of better quality were attracted to the Team.
Finally, there is also a piece of the Team’s motivation and I’m not necessarily talking about the Drivers and on-track staff… There are several hundreds of employees at the factory and in the overall organization that will have their individual performances affected by the Team’s performance in the WDC… Purposely hindering your position for the possibility (because it wouldn’t be a guarantee) that you may have better performance in the following seasons most probably would have a negative effect, potentially canceling out (or even have a weighted negative effect) on future car’s performances.
I guess the question becomes which are the core factors that prevent the Team from moving upwards on the field… Is it the CFD / Wind Tunnel time are their disposal? (Williams and Haas had the biggest amounts of both for this season and they aren’t necessarily leading the midfield… Alpine had more time than McLaren for this season and their performance is on par with McLaren)… Is it the Tools and Infrastructure at their disposal? Is it a matter of Talent (new hires? Key positions replaced?)… Once you determine the above, which one has more impact and with solutions that are faster to implement?
Hard to know from so far away… But I would venture to say that their strategy to start with the infrastructure factor is probably the correct one since it is probably the one that will have the largest impact:
A) A better Wind Tunnel, that not only allows for a faster process / transportation time from Design to Tunnel to Data from the WT (which I believe is the lowest positive factor)… A new WT really helps with processing more information, in better detail and with more factors considered than the one they have today… A better WT probably compensates for the percentage of Wind Tunnel Time loss based on their WCC position… At the end, you have to use less wind tunnel time to get better quality, quantity and detail from the data.
B) Bringing in new talent (hopefully Talen that adds strength to the bench) would be inefficient if the Tools are not at their disposal… What’s the point of bringing someone from Mercedes, Ferrari, Red Bull if they will find that they don’t have the same tools / resources to perform their job as well as they did somewhere else… Also, there is a misconception that you can just plug someone in (specially in key positions) and that they will have the same effect as they did somewhere else… There is no one single individual responsible for the success of a Team, ultimately those Functional Leaders are the ones in the limelight, the ones that we discuss in forums like this, but the ones that come with the ideas, solutions and concepts are the anonymous team members that report to them… Long gone are the days of cars been designed in a sheet of paper (even when Marketing Materials show us these designers with pencil, rulers and paper doing so).
Ended up been a long post… I apologize… Just wanted to finish saying that we are also overreacting a bit this season, which is very unique in itself… A completely different concept of cars that doesn’t build on previous learned lessons, with changes to how performance is extracted, not only from an Aero perspective, but from a Mechanical perspective also (new suspension rules)… It was expected that some teams would get it right, some will get it wrong and some would come with concepts that even though aren’t performing today, may have more potential than the others in the long term… We saw up to 4 very different concepts this season, from Red Bulls undercut and wide sidepods, Ferrari’s no undercut, wide sidepods and tub, Mercedes’ no sidepod concept to McLaren’s mix of small sidepod, with no undercut and a very unique approach to the floor entrance… Which one has more development potential? Which one is the best to follow? Results indicate that Red Bull and Ferrari have found something that works, it won’t be surprising for Teams to start converging towards that path… Let’s see what happens next season, with clear benchmarks, indication of which concepts work better and hopefully better tools… I don’t expect McLaren to fight at the front, but I would expect them to considerably close the gap