mwillems wrote: ↑06 Jan 2023, 22:21
I didn't say their cars were slow, just that they are not associated with speed. They are a luxury car brand with a history of being slow and I think that is the way most in the world see them. If they are putting Cadillac into F1 it is probably because they want to change that in the global market and push the brand.
Cadillac releasing performance cars is not going to change anyone's perception of them unless it is advertised as marketed as such which so far in many markets it hasn't had much of a marketing budget.
https://carsalesbase.com/europe-cadillac/
Cadillacs sales in Europe are paltry. They obviously want to change that.
Mercedes used to be the "old man" brand, now they seem to have a solid foothold in the racing enthusiast heart.
Doesn't always work, Renault's perception hasn't changed much no matter how long and how many winning engines they made.
I think the change to Alpine signals that they gave up on making the Renault brand "cool".
Cadillac, Audi are all trying to do what Mercedes did.
AR3-GP wrote: ↑07 Jan 2023, 01:05
Again not sure why anyone thinks its Honda. Honda already wanted more of a role in RB. Why would they take a backseat in a Cadillac Andretti partnership where there is the potential for GM to give Honda the boot when GM feels like making their own PU.
the third link says it's Alpine. This has been spoken about for over a year now. The first two links are speculation pieces.
Honda seems to follow very strict rules regarding their commitment, they don't like to be "halfway in", they either commit to a project or leave it.
That makes them a tough partner for GM, who will want the engines but no official partnership and branding on their Cadillac's (a "Cadillac" full of Honda branding and logos would confuse, and perhaps dissapoint, the average person).