vorticism wrote:Wouldn't have to be a genius move, just basic trial and error experimentation. Pointing and laughing is, like I mentioned, reminiscent of 'range anxiety' and other tropes. The guy obv doesn't care about public perception in the trad sense; Tesla famously had/has no marketing/advertising dept. All that matters to him the product itself and its eventual popularity; with cars he had to sell a bunch of sub 200 mile range cars before selling 400 mi range cars. You might be horrified to know how many perfectly good cars they crashed into a wall during this process.
That's not how you do experimentation... And definitely not how you do it in advertising. Losing 80% of staff, having your accounts throttled, bombing important events for your own political party, allowing third parties to impersonate your own account or important institutional accounts leading to stock drops (like when he opened up the blue checkmark only to reintroduce the gold checkmark a week later).
This nonsense is just incompetence of coming in thinking you're smarter than everyone and can do it better from scratch only to discover stuff was a certain way for a reason. This reinvention from first principle is one of the dumbest things the bay area does.
Every company experiments, even brutally, but threatening your core business is just dumb, that's your cash cow. He's just betting his market power is strong enough and one day he might discover it isn't and will lose the investment. Especially when this whole nonsense started with him saying that Twitter had too many bots and he was going to clean it up. Never seen someone destroy his/her own reputation so quickly.
As for the marketing dept and such at Tesla, plenty of companies do it, look at Tailscale for startups or even Google grew where it is with minimal marketing. When tech is good it comes easy because you churn few and have happy customers. Tesla was the first real electric car company, press will do your marketing. They still make crap build quality cars that squeak every bump but they showed the importance of software to the rest of car makers, maybe they'll wake up.
Unlike you I can see the good stuff done with Tesla or SpaceX and how incompetent he is with Twitter. I don't need to gargle his balls every time.