Fakepivot wrote: ↑27 May 2025, 19:14
hope Elkan is smarter. one user mentioned here few pages back how this team is always trying to chase wins to satisfy fans, and expectation so can't really build step by step something to that effect
I tend to agree with that..
look at McLaren, when they were at building stage ie like in 2023 there was no expectation from media hardly no one gave them attention, The attention that Ferrari receives, even after positive weekend like last, the media is obsessed with Lewis and Adami radio.. Imagine if Ferrari did similar to Lando/mclaren in zandvoort 2023 when it rained havily and Lando was told on radio he was faster on slicks in that rain by that race engineer, the media pretty much din't pay attention to that, if it was Ferrari they would have been crucified, heck social media paid more attention to the fact that when Charles pitted they were not ready but then he overtook russell and lando who were still on slicks but social media paid more attention to ferrari not being ready in pits than those on slicks being told by race engineer that they were somehow faster go figure.
so yea if top brass only care about their image and what press talks about them then forget it, I don't think they will win for another 10 years. they need to forget about media and there image and focus on building up like McLaren step by step, if that's the case I think next best chance would be 2027 since next year is unpredictable
Elkan?? LOL. No. Look him up.
The shift to marketing happened on October 13, 2014 when Montezemolo left. His exit was driven by multiple factors, primarily a clash with Fiat Chrysler CEO Sergio Marchionne, who wanted to use the brand and alter the ethos of Ferrari F1. Montezemolo wanted a racing team, Marchionne wanted a merch franchise. You now understand the implications of that moment in time for Ferrari.
Merc came out with a power unit 5 years ahead of everyone else in 2014, and finished off Montezemolo. In his final statements Luca claimed:
“Ferrari will have an important role to play within the FCA Group in the upcoming flotation on Wall Street. This will open up a new and different phase which I feel should be spearheaded by the CEO of the Group.”
AI says:
“While the official narrative points to strategic disagreements and Formula 1 performance as key drivers of Montezemolo’s exit, it’s worth noting the personal and political dynamics at play. Montezemolo’s aristocratic background and close ties to the Agnelli family gave him significant influence,
but Marchionne’s rise within FCA reflected a shift toward a more global, profit-driven approach.
The timing of the FCA stock listing suggests Montezemolo’s departure was partly orchestrated to align Ferrari with Marchionne’s vision,
potentially at the cost of its racing heritage. The lack of transparency around the severance package and the exact terms of his exit fuels speculation about internal power struggles. Additionally,
Montezemolo’s later comments about Ferrari’s “lack of soul” and leadership issues post-2014 indicate ongoing tensions about the company’s direction.
In summary, Montezemolo’s departure from Ferrari was a pivotal moment driven by a clash with Marchionne over strategy, compounded by the Formula 1 team’s poor performance and the impending FCA stock listing.
It marked the end of an era for Ferrari, with lasting implications for its brand identity and racing legacy.
https://x.com/i/grok/share/u53fqxx0Ce0PHQRsAXsvDu2fm
Watching F1 since 1986.