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Yes, I have the same feeling: was it a joke? Anyway, I would say this is another ("Eat your heart out, Pelé"?):
I'd guess is the same mature line of reasoning that brought to the world the demolition derbies. Some of you could take Manchild post, on World Football Championship starting day, as a pretext for lame jokes on images of Schumacher playing football, but I know you wouldn't dare.
They tried to play football with the Toyota Aygo's at a motorshow (MPH05) I went to, that was presented by Jeremy Clarkson, Richard Hammond and Tiff and it actually took place inside the building....