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Wow! The figures are astronomical! Any source for that info?ESPImperium wrote:Audi are spending €400m on their LMP program a year, Porche are going to spend €1.4b over the 5 years of their program, thats an average of €280m a year, Toyota are spending €220m a year, Rebellion are spending €100m a year. So it is arguable that Ferrari could spend €250m a year on a two car team and do something.
Actually, the "badge" might provide some ("some") funding and tech resources. The Chrysler group recently withdrew from NASCAR. The amount saved would provide a nice fund of "seed" money.WhiteBlue wrote:Putting another badge on it might save Domenicali and Montezemolo the embarrassment if they get beaten by Porsche but it will not give them resources or the money the project would absorb.
I've heard something similar.WhiteBlue wrote:I actually heard that Toyota spends only €30m per year and it is not coming from Japan. TMG is a profit centre and they do the LMP1 job on their own. Source was the Eurosport German commentary team at the last Le Mans race.
I agree, those are imaginative numbers, there must be either misunderstanding or deliberate disinformation here.timbo wrote:Wow! The figures are astronomical! Any source for that info?ESPImperium wrote:Audi are spending €400m on their LMP program a year, Porche are going to spend €1.4b over the 5 years of their program, thats an average of €280m a year, Toyota are spending €220m a year, Rebellion are spending €100m a year. So it is arguable that Ferrari could spend €250m a year on a two car team and do something.
That figure is much more plausible.WhiteBlue wrote:I actually heard that Toyota spends only €30m per year and it is not coming from Japan. TMG is a profit centre and they do the LMP1 job on their own. Source was the Eurosport German commentary team at the last Le Mans race.
Has ESP ever provided a source for his posts?timbo wrote:Wow! The figures are astronomical! Any source for that info?ESPImperium wrote:Audi are spending €400m on their LMP program a year, Porche are going to spend €1.4b over the 5 years of their program, thats an average of €280m a year, Toyota are spending €220m a year, Rebellion are spending €100m a year. So it is arguable that Ferrari could spend €250m a year on a two car team and do something.
It's a mixed bag of nuts. He apparently reads some Motorsport business magazines which provide data. But then one can have doubts about some of those sources. He also does his own estimations and mixes them with figures he gets from other sources. Usually there is something interesting and something unreliable in his posts for me.Cold Fussion wrote:Has ESP ever provided a source for his posts?
But that R&D results in actual production cars and is probably split over everything including improving production process etc.donskar wrote:Just to throw out more mind-numbing numbers: Toyota spends $1 million per hour, 365 days per year on R&D.
I would expect €1.5-2bil annual profit. So its about 15% of the profit. But you would have to consider that they would probably take a part of that out of their marketing communications budget and not out of the profit. So perhaps they will take a 10% profit cut and see it as a reasonable investment which will pay back via improved sales and future marketing value equivalence. Brand image enhancing is expensive as we all know. But it gives you a lot more price quality options as well. Le Mans has done a lot for Audi in that regard. You also have to consider that they will be using some of what they learn in LMP1 racing in their road cars. So another part of the Le Mans budget could come from reduced R&D in road cars. So if you look at it that way the actual profit hit may be only 5% or less if they can achieve higher price quality. It sounds not like such an outrageous plan to me.xpensive wrote:I can't help wondering how much 280 MEUR would be in comparison to Porsche's xpected annual profit for the next five years.
Quite a bit I would xpect, WB?