I could pass that excitement to all the people I was speaking to afterwards.
Therein lies the heart of the issue. In order for the sport - or any sport - to survive, current fans must convince future fans to support it. We do this when we take our kids to a baseball game or other athletic contest. I know everyone everywhere hates sales and salesmen, but we are all selling something all day, every day. The basic, fundamental, immutable first rule of sales is that selling is the transfer of emotion. It is widely understood that people buy on emotion and justify their decision later with facts, statistics, technical mumbo jumbo and the opinion of others.
If there is no emotion, there is nothing to transfer and the product, idea or belief disappears from the marketplace.This is the truth of the matter. "Green" has the emotional content of porridge.
I was at the Monaco Historics two years ago. During a break in the action, Jackie Ickx did a demonstration lap in a V-16 Auto Union Silver Arrow. Oh. my!
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The car only went about 20 mph all the way around, but the sound of that incredible engine could be heard for miles around, reverberating off the walls of the buildings and the surrounding hills. You want excitement? Everyone in Monaco stopped what they were doing and honed in on that sound. It rattled our teeth, it resonated in our bones, it echoed in our guts. And we loved it!
You want emotion? The whole town was wired. And it was all because of the rumble and roar of that incredible engine.
I know people here won't like this. This place revels in the minutia of arcane technical regulations, the curl of an end plate, the shape of various votexes created by shapes moving through air at high speed. And, yeah, a lot of that stuff is cool. But you know what? That is not what brings fans out to the races or causes them to tune in to the broadcast of the race. The fans, in general, could give a flying fig newton about all that technical stuff.
No, they want to be entertained. They want to be emotionally supercharged in a way that is not available to them in their everyday, humdrum lives. They want their gizzards to quake and their bones to resonate. They want to be grinning from ear to ear with raw, unchecked excitement. THAT'S what they want.
And if F1 doesn't give it to them, they will go elsewhere in search of that high. And that's the bottom line.
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