Pierce89 wrote:
The list was compiled right before Monaco, when Hamilton had won four straight and had yet to constantly stick his foot in his mouth. I bet his agency hasn't been quite as impressed since Monaco.
Pierce89 - you're on a roll. That's the distinction here with 'marketability'. Anyone, at the right time (topical) is highly marketable. A swimmer who wins a gold medal all of sudden is selling cars and vitamins. But that doesn't last, because the moment passes. Hence their long term earnings reflect that. So who do companies go to when they want lasting marketing reach? For that, you can look to guides such as the Forbes top 100. That guide shows who's been paid the most. Those payments should include all income - including marketing revenue from sponsors - the more they're paid, the more sponsorship money they're getting - because the more in demand they are. So that type of guide shows you who's 'hot' over an extended period of time - which is perfect for long term campaigns as sponsors can see who's trending up.
A good example of this is how Vettel is well down the list - even though he's a 4 x WDC. Vettel is not very 'marketable' - hence his earnings reflect that. When he won the 4th WDC, that point in time, he was very marketable, more so than Hamilton, Alonso, even Ronaldo and Messi. But that ends, as it has shown. One could argue that Ricciardo has more marketability than Vettel right now - yet Ricciardo is not a long term factor (yet, possibly). It's quite possible Ricciardo and his winning smile will earn him more, longer, than any WDC.
I'm happy to discuss further and to consider other points of view, I simply ask when you copy/pasta a link (whoever it is), give some supporting information and a rationale into why you think that info is better - that's how discussions occur. The example from SectorOne, IMO, fell short of that.