They had gotten a lot of press a few years back when Pollock announced he started PURE to build a F1 engine for the 2014 season. He had even gone out and grabbed hold of Gilles Simon to design the engine. Then there was a brief mention that PURE had run into funding issues and everything was in doubt, and Simon departed PURE about a year before PURE went MIA. That was in the summer of 2012. Since then, not a word has been mentioned about the whole PURE venture even in the lovable specialized F1 press.
That leads me to my next thought --remember this is just speculation and not fact-- as to what actually happened to the research PURE did? Was the whole thing just a shell game to get money for a venture that was never intended to become a reality? Did they do a lot of the ground work necessary for 2014 so that they could possibly sell the research to an interested party?
It's said that Gilles Simon is working on the Honda V6 engine for 2015. Not sure if that was ever confirmed as fact...but it's amazing how a man of his stature could somehow continue flying under the radar with nary a peep.
Was PURE just backdoor for Honda to test the waters for the upcoming engine switch? Is all of PURE's research now in Japan being used for the 2015 engine?