SimonFW11b wrote: ↑27 Feb 2018, 08:13
No Diageo/Johnnie Walker branding this year.
It's more like a corporate chess game, taking United Breweries property back from the clutches of Diageo. It's a bold and calculated move by Vijay.
The BTW sponsorship couldn't have come at a better time and was huge last year, it's turning their fortunes for the better and now that there are "richer" sponsors knocking on the team's doors if the name change goes through. It's better for the team and their valuation.