WhiteBlue wrote:
STR are looking for an owner who is prepared to invest and to spend serious money each year in return for his name on the car. Red Bull did that.
So it can only be a brand that can afford that kind of exposure. Automotives can do that, drinks can and then it gets tight. it is not an easy task for Gerhard.
Actually, the field is not so narrow, it just takes broader business vision than is usually found in F1. Potential candidates:
Any number of rich men with high-level business connections (and the two - wealth and connections - usually go together), As a specific example, I give you Roger Penske, who made a run at returning to F1 a few years ago.
Several large companies in the BRIC countries (Brazil (Embraer?), Russia (oil companies?), India (Tata?), China (Cherry? Greater involvement from Lenovo?). Key point here: each of these countries has VERY powerful international businesses that the public has seldom or never heard of. F1 would give them international visibility and increased sales.
Huge American-based multi-nationals: H-P (remember Compaq?), IBM, McDonalds, Frito-Lay, Starbucks, and any number of financial companies (Fidelity, for example). And that ignores auto manufacturers (for good reason) whiskey/beer manufacturers, and oil companies. Pharmaceuticals is another untapped area.
Powerful European companies outside of the car business (Phillips leaps to mind).
Hotel chains.
National tourism boards.
And finally, a combination of complementary products: an all-Italian group to buy/sponsor Toro Rosso, for example.
Every current major sponsor should be considered as a candidate to step up to ownership or part ownership. Imagine a group of Middle Eastern companies: an airline, an amusement park/resort, and a financial and/or oil company.
The point is, the POTENTIAL is out there. The Western economy is stumbling, but
the wealth is not gone, it has just
moved.
I offer no easy solutions above, just leads to be followed up by professional marketers. Instead of endless time wasted on kinky sex, MosleyStone should invest in some business deevlopment/marekting professionals
Enzo Ferrari was a great man. But he was not a good man. -- Phil Hill