M840TR wrote: ↑06 May 2019, 10:37
Ground Effect wrote: ↑06 May 2019, 10:06
Mclarensenna wrote: ↑06 May 2019, 02:55
Mclaren does not say Mclaren on the rear wing
Ferrari does not Ferrari on the rear wing
Redbull does not say redbull on the rear wing
Mercedes does not say Mercedes on the rear wing
The reason being is you can sell it for 50 million or so, which in turn you spend on the car, which in turn helps you go further up the grid, and get bigger sponsors, bigger prize money, more tv time and more exposure.
Mercedes calculated they got 2 billion in free advertising in 2014 for their car division and yet no Mercedes on the rear wing. The Mercedes business model works.
Renault model does not. Facts are facts.
Nobody is going to pay 50M+ for "just" the rear wing. That amount is title sponsor level, which will include prominent placement on other areas of the car. You'd get rear wing, sidepods, nose, basically enough places so the brand can be viewed from practically every angle of the car. Also good placement on drivers overalls, front center. Petronas is reported to pay Mercedes £50M, and they're title sponsors. Santander were all over the Ferrari car and were reportedly paying €40M. Nobody is going to pay Renault or anybody 50M+ for just the rear wing.
To be fair, no one's going to pay £50m to Renault for anything. They're a struggling midfield team despite being a factory one and don't generate as much publicity among fans as they used to during Alonso's era even though Ricciardo's joining has helped. The only option they have is getting lots of small scale sponsors like Mclaren.
You took my quote of 50 million or so meaning more or less
Then quoted 50 million pounds for the rear wing.
So not sure why you quote me then change the price so much.
They can sell the rear wing to a title sponsor like Mercedes have done.
No they will not get 50 million pounds as they are not a front runner.
But it will be significant which in turn they could spend on the car making it faster pushing it towards the front.
Ross Brawn orchestrated Mercedes dominance we see now.
His plan?
Go look at the 2010 mercedes below
Petronas is the main sponsor everywhere. Rear wing and massive side spot. Then Autonomy, Mig bank, aabar, ppost brief
Mercedes is in such small letters. It is not even the first or even second sponsor but seems around the 4th most important.
Brawn sold as many advertising spots as he can to collect millions to spend on the car and make it fastest which he ended up doing after a few years and turned the team around.
Ross Brawn was a genius and now we see how this strategy paid off with the greatest run in F1 history
This model is proven to work. There is no denying it.
Hence why all the top teams in 2019 are implementing it and Mclaren, Redbull, Ferrari and Mercedes all have sold off the valuable rear wing to sponsors for millions.
All top teams so far except Renault in 2019.
And the results are proving Renaults business model does not work whereas Mercedes formula works. 2014, 2015, 2016, 2017, 2018 and now 2019
Facts are facts
Ayrton Senna: Pure driving, pure racing, that´s what makes me happy.