alexx_88 wrote: ↑16 May 2020, 06:13
The other side of the story is how many of those viewers can actually afford a new Mercedes. Having great viewership numbers helps with sponsors, as most people buy drinks or deodorant or whatever small logos they plastered on the car. Also keep in mind that a superbowl TV ad allows you to tell a story, whereas in F1 the story is told by what happens on track. Hamilton's Mercedes engine exploding in Malaysia? Part of the story. And yes, while they're winning and being perfect it would be crazy to leave,. but my entire point was based on someone beating them, which is likely give than both Toto and Hamilton seem set to leave in the next few years.
It's going to happen st some point with or without Toto. They will likely leave F1 for commercial reasons such as the move to electric cars, not for being beaten. F1 is massively important for Ferraris image, they haven't won a championship for a while and they still sell cars.
And regarding the value of the unique viewers, Ferrari get 55 % of their revenue from merchandise, and only 45% from cars..... Those viewers dont need to buy a merc or ferrari.
My point is not that they wont leave, just that the reasons given are not clear cut or are just aren't accurate. McLaren get a benefit even when they are losing badly in F1. Car sales reached record highs whilst going through their worst F1 years. It's not always about winning, but creating an image.
