I fully agree with you ispano regarding the FCEV. In fact, Honda, together with Toyota and Hyundai, is renown as a pioneer in the development of FCEVs and bringing them to the market - albeit in a very restricted manner and specific markets only.
Honda have acknowledged though that the costs of developing fuel cells and hydrogen is still too restrictive and they had to position this as the next generation of propulsion following the EV era.
Which is kind of sad really, since I also believe that EVs will only serve as a stop gap. The battery technology, made mammoth advances in the last few years, and together with the fact that charging stations are easier to set up and more widely available, EV cars have automatically earned their position as the next generation cars.
With that said, unless automakers, and their suppliers, start, or are forced to start, investing heavily in sourcing energy from renewable sources, all of this is a marketing gimmick. Sure, cities will be 'cleaner', but what about the impact that is left elsewhere for the sourcing of materials and production of batteries and other parts?
And that's why I have huge respect for Honda. As of last year, they committed themselves to buy more renewable energy per year than any other car manufacturer - at least in the US. In fact, by 2021, the target they set is to be buying a total of over 1million Mwh per year.