McG wrote: ↑24 Feb 2021, 19:13
According to the bumbling oaf Dieter Rencken on that crappy site he writes for McLaren are a 7 out of 10 in "true authenticity in their image".
Think he has just pulled a number out of his stained grandfather pants for this.
"The closest competitor to Ferrari in terms of heritage, track record and vehicle sales, yet a company with a markedly different business model in that it raced for 50 years before branching into road car production. McLaren does not manufacture engines, whether road or track, sourcing power units from outside suppliers. In a hat-tip to its heritage McLaren now races in papaya as did founder Bruce McLaren during the sixties.
Where once the road car and race companies were separate legal entities with different shareholder structures – albeit operating out of the same Woking campus – these have been integrated as part of a recent corporate restructure. Over the years McLaren suffered various identity crises and strayed far from its roots, with Spygate being the nadir; now though, the rebuilding of its legacy is ongoing.
Authenticity rating: 7/10"
What does that even mean?
The racing and automotive business were separated out again quite some time ago I think, hence shares in the racing team were sold, but he's right, we don't make engines and we did race in Papaya, so we all learnt something there.
I'd love to learn what this identity crisis was though. Was it existential? Am I car? Is this a track, or maybe a fork?