Well, the name is a good start (for English speakers like me anyway) - it sound fast!
Hopefully the Red Bull spirit will create a better feel in the paddock and probably we will be more likely to see talent there on merit instead of some of the pay drivers we have seen in the past (BTW I do credit Minardi with picking talent over dollars one more than one occasion in the past).
To the English ear Italian names seem to make motor racing sound better. Who prefers "Aqua Minerale" over "Mineral Water" for a corner name? Or "Variante Alta"? You get the drift