F1 moves into a new direction of content delivery

[Kiril Varbanov]

http://www.tatacommunications.com/news/ ... d=20130926

Tata Communications a leading provider of A New World of Communications, has successfully showcased the next generation of capability for video distribution by relaying content from the 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX directly to Formula One Management's Biggin Hill headquarters in the UK. The live video feed was sent using Tata Communications' Video Connect service on its wholly-owned fibre network in what was Tata Communications' first live video contribution demonstration for Formula One Management and a group of leading broadcasters.

The capability demonstration included the supply of JPEG 2000 quality video live from the race circuit as well as multiple programme feeds – all made possible due to the use of its fibre network and media management services.

[mnmracer]

Did anyone notice a significant difference?

[Gaara]

Did anyone notice a significant difference?

No, Vettel won

But seriously, what's the difference? They say the coverage will be closer to the fans. Any idea how?

[Kiril Varbanov]

Hm, that press release is a bit skewed.
It was the FP that was shown in the way. It is a significant milestone (sorry to sound like a marketing person, still wearing that black tie from the morning meeting ) because of the ability to 'slice the pie'. Until today, the global TV feed was, well, global TV HD feed stream via satellite.
After that experiment, legal F1 transmission over Internet would be possible, as well as presenting the different broadcasters to show whatever they want - 10 minutes of onboard frames, pit wall on demand, etc.

We are about to witness the development of that story quite soon (1-2 years), as TV packages are already in place for at least one year ahead. This includes watching HD video stream on your tablet (that's the way I see it) plus pay per view scheme.