Russian carmaker Lada's branding to appear in F1 (?)

[f1nalfanat1cs]

Russian carmaker Lada's branding will appear on Formula One cars next 2016 season
(I apologize in advance for my bad English)

As yet unconfirmed reports on a Formula 1 car again, you may receive the logo domestic automaker LADA (AVTOVAZ). This fact has already occurred in the 2010 season, then the symbolism of LADA sported on the car stables Renault F1, advocated by Russia's first F1 driver Vitaly Petrov.

In the 2015 season, Renault has been a supplier of engines for the four-time champions of the royal race of Formula 1 (seasons 2010-2013) the team RED BULL, engines sold under the name Infinity. Although throughout the season, the team is often negatively spoke of the engine of Renault and even tried to get to the next season of the engines of other manufacturers (Mercedes, Ferrari, Honda) has loosed the contract with Renault, yet she has no choice how to re-engage.
In turn, Renault announced that it is no longer willing to jeopardize its reputation under the name Infinity engines just will not be delivered.

Recall Infinity is a luxury division of Japanese automaker Nissan, which Renault is located in the alliance. Renault at the very same moment owns a controlling stake in "AvtoVAZ" equal to 67%.
Given the very ambitious plans of the alliance Renault - Nissan to produce new models LADA, raising brand image and sales promotion with access to global markets, the idea of advertising their "daughter" by the Formula One seems to be quite promising.

[Tim.Wright]

Looks like we solved the mystery of how Red Bull's engines are going to be branded next year

[OneAlex]

Lada.

As in... Lada.

The most youthful, energetic and "hip" brand in the world's most expensive "luxury" sport, is going to have "Lada" on the side of their cars.

Super-yachts. Ferraris. Champagne. Rolexs. Ladas.

... You must be trolling me.

[Facts Only]

I cant work out if its a joke/hoax, a genuine marketing move by Renault/Red Bull to improve perceptions in the russian market or Renault just trying to spite Red Bull?

RB already have a Russian driver and wasn't Red Bull only recently allowed to go on sale in Russia? (or did I just imagine that?) Also Lada have been entering WTC and are aiming to improve there image. Sounds like possibly a very astute marketing move.

It will probably trigger sniggers from older petrol heads in the UK but how many people under 25 have evn heard of Lada these days? Maybe the old jokes are now old enough to be forgotten? VW have managed to pull the Skoda name much higher up the pecking order.

[bhall II]

Wouldn't be the first time we've seen it...



They call that "road relevance."

[coaster]

Boy, talk about opening a can of worms.
Lada used to be a graveyard for fiat car designs, fiat being the parent group of ferrari.
How about 2014 spec V6 ferrari motors rebranded as a fiat / lada motor?

[mattia.bobbo]

Can't stop laughing thinking ricciardo and kivyat driving a Lada Niva
However, money is money, so.. Why not Lada sponsorship?

[Felipe 92]

2014 Crimea
2015 Syria
2016 F1

[Greg Locock]

Why is it any more ridiculous than "British carmaker Lotus's branding to appear in F1 " which you've had for many seasons.

[langwadt]

Boy, talk about opening a can of worms.
Lada used to be a graveyard for fiat car designs, fiat being the parent group of ferrari.
How about 2014 spec V6 ferrari motors rebranded as a fiat / lada motor?

Renault-Nissan now owns the majority of Lada

[langwadt]

Why is it any more ridiculous than "British carmaker Lotus's branding to appear in F1 " which you've had for many seasons.

nothing really, but Lotus atleast has some history of being a "sporty" brand. Lada (and Skoda before VW) has a history of being the crappy eastern cars you laught at