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Yeah, he even has his own brand of beer (June issue of F1 Racing).
I was just wondering...does it work on anyone? If your favourite driver (or whatever) comes out with a brand of beer, cologne, clothing line, etc., would you go out and buy their products?
If it's good beer I'll drink it, but buy beer, parfum etc... just because it has the name or face of one of my favourite drivers: NO! If you like it and its of your favourite driver that is a nice extra, but I wouldn't buy anything if I don't like it.
You have Ferrari parfum as well and it smells horrible, but is sold a lot, just because of the name Ferrari.
If I were going to buy wine and it was all the same price I know I'd try 'Trulli'
Murphy's 9th Law of Technology:
Tell a man there are 300 million stars in the universe and he'll believe you. Tell him a bench has wet paint on it and he'll have to touch to be sure.