SmallSoldier wrote: ↑28 Jan 2022, 20:34
Jolle wrote: ↑28 Jan 2022, 16:33
SmallSoldier wrote: ↑28 Jan 2022, 16:14
I have to agree… I don’t understand the move, why “quit” F1 when:
- You have achieved the level of performance needed to be successful
- You have already invested heavily into the project and additional investment will be minimal
- The engines are frozen
- You will continue to manufacture the engines and support your “customers”
I am afraid that the decision to exit was done before the above was in place, but I can’t find a reason not to reverse that decision… Unless is simply an ego thing.
I don’t buy that it is because of wanting to have a “green image”… At the end, everyone knows that they will continue to support RBR/AT with the manufacturing of engines.
Marketing. Honda, just as Mercedes, Renault and Fiat’s brands want to have a more green image in support to their EV switch. A bit more then a year ago Mercedes announced that AMG is going the main name for their team (a brand in their stable that isn’t perceived as green anyway), Renault switched to the Alpine name for that reason and Fiat and co already have Alfa and Ferrari of course. If Honda could have done a “AMG” status of Mugen instead of the Type-R badge, but they didn’t..
I understand what you are saying in regards to Marketing themselves as a “Green Company”, but I have a hard time believing that’s the reason behind it… They participate in: Indy Car, World Touring Cup, Super GT and Super Formula (not counting the 7 different bike championships they also participate in as a works team)… In addition, the image was never the issue for their participation in F1, as stated by Honda themselves the reason to pull out was to assign the Formula 1 resources to development of “Green” technologies… With engines frozen, they can still reassign their F1 engineers to develop future technology.
I also don’t agree with the naming argument… The silver cars are still called “Mercedes - AMG Petronas”, there is no hiding Mercedes in that one… Renault with Alpine? They relaunched Alpine not long ago and want to make it their “Sport Car” division, they did for publicity not because of environmental perception… The fact that FIA shows Alfa as a second brand (in addition to Ferrari) is simply because it’s the only other one with F1 pedigree (I doubt they would have branded it Jeep, hahaha… Maybe Maserati could have been an option, but no pedigree and not necessarily an sports car brand like Alfa).
The factual money doesn't matter, for a company as Honda, the F1 project is small. But it's all about perception. F1 has the name that it's expensive, extremely expensive. It's one of the things it sets it's apart from any other motorsport, even IndyCar (any works team can run the whole field of Indycars for a season and have money left over). Renault is a same kind of pickle, with emergency fundings from the French government "how can you run F1 while on support?" etc etc. A simple side brand helps to divert attention while F1 viewers still know it's Renault Sport and the banners are still on the wall (maybe besides a A110) at the Renault dealership.
And with the growing public sentiment against other ludicrous perceived projects, like billionaires with their rockets (which as we know, wil be cheaper to run than the NASA equivalent and are actually quite sane investments), it looks like they took the right decision.
Luckily, most teams choose this route, instead of pulling out like they did with the financial crisis. That had little to do with costs (the FIA could have froze the V8's a bit sooner, the racing teams are pretty self supporting if they wished), but all with perception. A lot of money was wasted those years.