The BAT has already said that they will not be the title sponsor. Nothing is heard about the financial part.Ground Effect wrote: ↑29 Nov 2019, 11:34Is there any place where we can find what the deal is worth? Would be nice to know. Also, does principal partner equate to title sponsorship?
It's reportedly around $25m for the current deal so maybe close to $35m then. This is the next best thing after title sponsorship.Ground Effect wrote: ↑29 Nov 2019, 11:34Is there any place where we can find what the deal is worth? Would be nice to know. Also, does principal partner equate to title sponsorship?_cerber1 wrote: ↑29 Nov 2019, 10:05BAT is the main partner, can we call it titular?
https://twitter.com/McLarenF1/status/12 ... 6582021125
Zak says core papaya will remain, so let’s hope it’s a great combination.
Add in healthy boosts from various sponsors, including British American Tobacco and its ‘A Better Tomorrow’ message (believed to be worth upwards of $30m)M840TR wrote: ↑29 Nov 2019, 13:27It's reportedly around $25m for the current deal so maybe close to $35m then. This is the next best thing after title sponsorship.Ground Effect wrote: ↑29 Nov 2019, 11:34Is there any place where we can find what the deal is worth? Would be nice to know. Also, does principal partner equate to title sponsorship?_cerber1 wrote: ↑29 Nov 2019, 10:05BAT is the main partner, can we call it titular?
https://twitter.com/McLarenF1/status/12 ... 6582021125
The enhanced deal includes:
Significantly increased branding positions on the Formula 1 car – including highly visible new sidepod branding, inside halo and front wing branding positions
A commitment for the two companies to co-create marketing content to drive increased awareness of the partnership
Partnering with McLaren for its return to the full-time IndyCar competition in 2020, which will see 17 races take place across the U.S.
A continued commitment for BAT and McLaren Applied Technologies to work together on developing innovation with application in BAT’s New Category portfolio
The 2020 season will continue to see BAT vary its branding – through its “dynamic branding” approach – in support of its transformation agenda and broad portfolio of New Category products, at all times in line with applicable regulation and legislation. This will include branding for BAT’s leading vapour range, VUSE, and its modern oral product, VELO.
That figure is from the BAT sponsorship.Lucky wrote: ↑29 Nov 2019, 14:49Add in healthy boosts from various sponsors, including British American Tobacco and its ‘A Better Tomorrow’ message (believed to be worth upwards of $30m)M840TR wrote: ↑29 Nov 2019, 13:27It's reportedly around $25m for the current deal so maybe close to $35m then. This is the next best thing after title sponsorship.Ground Effect wrote: ↑29 Nov 2019, 11:34
Is there any place where we can find what the deal is worth? Would be nice to know. Also, does principal partner equate to title sponsorship?
https://www.racefans.net/2019/03/06/nee ... interview/
lol, everybody trying to be 11th, should be intriguing!_cerber1 wrote: ↑29 Nov 2019, 19:11Carlos Sainz: We need to do everything right. In Abu Dhabi, a start outside the top ten can give an advantage in choosing a strategy. If you go to the finals of qualification and show the seventh time, this does not guarantee points in the race, because you are in a disadvantageous situation with tires. This is the problem.
If BAT is vying Ito take on Phillip Morris over market share of the vaping industry I imagine McLaren are in for a very big pay-day indeed, especially now sealing 4th will have proved to BAT they are back-on track with car design.mclaren111 wrote: ↑29 Nov 2019, 16:27BAT:
The enhanced deal includes:
Significantly increased branding positions on the Formula 1 car – including highly visible new sidepod branding, inside halo and front wing branding positions
A commitment for the two companies to co-create marketing content to drive increased awareness of the partnership
Partnering with McLaren for its return to the full-time IndyCar competition in 2020, which will see 17 races take place across the U.S.
A continued commitment for BAT and McLaren Applied Technologies to work together on developing innovation with application in BAT’s New Category portfolio
The 2020 season will continue to see BAT vary its branding – through its “dynamic branding” approach – in support of its transformation agenda and broad portfolio of New Category products, at all times in line with applicable regulation and legislation. This will include branding for BAT’s leading vapour range, VUSE, and its modern oral product, VELO.
Let's hope it's a big increase in money...
I understand that if they're gonna allow it, might as well take the money. If not someone else will... It will not be long before it gets banned.the EDGE wrote: ↑29 Nov 2019, 22:15If BAT is vying Ito take on Phillip Morris over market share of the vaping industry I imagine McLaren are in for a very big pay-day indeed, especially now sealing 4th will have proved to BAT they are back-on track with car design.mclaren111 wrote: ↑29 Nov 2019, 16:27BAT:
The enhanced deal includes:
Significantly increased branding positions on the Formula 1 car – including highly visible new sidepod branding, inside halo and front wing branding positions
A commitment for the two companies to co-create marketing content to drive increased awareness of the partnership
Partnering with McLaren for its return to the full-time IndyCar competition in 2020, which will see 17 races take place across the U.S.
A continued commitment for BAT and McLaren Applied Technologies to work together on developing innovation with application in BAT’s New Category portfolio
The 2020 season will continue to see BAT vary its branding – through its “dynamic branding” approach – in support of its transformation agenda and broad portfolio of New Category products, at all times in line with applicable regulation and legislation. This will include branding for BAT’s leading vapour range, VUSE, and its modern oral product, VELO.
Let's hope it's a big increase in money...
BAT will definitely want to beat Ferrari on track and like PM they also have very deep pockets - this could end up like the good old days, it’s just a pity there is a budget cap coming
Luckily it doesn’t kick-in for another 12 months so I hope a huge investment will be made next year on 2021s car, and I expect McLaren will easily be able to spend the max under the budget cap scheme from 2021 onwards, with plenty of cash spare for non-budget capped areas of expenditure like driver salaries etc.
Yep, Sainz is faster though. He was faster the whole time in Quali and made a mistake in the first Sector in the final lap. Think all the bcking up to start that last lap ...he ended up with cold tire in that first sector ...